The Flying Aviation Expo presented by Scheyden is an industry collaboration between aviators who are passionate about providing an opportunity to build community among pilots. We embrace the aviator lifestyle; it’s not a hobby, but a way of life and we seek to create an experience that allows attendees to immerse themselves in all things aviation. The Expo brings together aircraft manufacturers, pilot products and services and pilots for 3 days of airplane browsing, product shopping and pilot education.
Meet the Programming Committee responsible for leading the pilot education for the Expo!
About our key Partners:
Flying Magazine has been the title sponsor and valuable partner since the show’s inception in 2014. They contribute to the educational programming and provide coverage of the event.
The City of Palm Springs has been instrumental in the show’s growth and success and we thank them for their support. From the airport operations to guest amenities including reduced hotel rates; their efforts are critical in the success of the Expo.
Meet the Flying Aviation Expo Team!
Jeff Herold, Principal, Pilot, President, Scheyden Eyewear
Jeff Herold, founder of West Coast Trends, Inc., has always had an entrepreneurial spirit. He first found success within the golf and travel industry with his company, Club Glove started in 1990. His initial interest in aviation began as a desire to find a more efficient way of travel for his growing business.
Shortly after enrolling in flight classes in 1998, Jeff found the need to enhance the experience in the cockpit and began Scheyden Precision Eyewear, providing handcrafted eyewear specifically catering to the needs of pilots and aviation enthusiasts. Almost 20 years later, he is still an avid aviation advocate and continues to find ways to push the overall awareness and success of the industry.
Kat Jara, Marketing and PR Coordinator
Kat is the Marketing and Public Relations coordinator for West Coast Trends, Inc., and has over 10 years of experience in the marketing, entertainment and hospitality industries. A South Florida native, Kat comes from a family with an advertising background. She has been rooted in the media realm since the age of 17, as she interned for her father’s advertising division in her senior year of high school.
Since then, she continued her education, majoring in Public Relations with a minor in marketing, and soon joined the work force as a young professional, collaborating with some major sports, media and entertainment names. Since relocating to Los Angeles in 2011, she continued pursuing her passion for creative media and sought opportunities in the marketing and PR field, where she felt she could contribute the most. From coordinating major special events and studio productions to managing partnerships, media and client relations, Kat’s well rounded professional background brings an outside perspective to the aviation industry’s timeless reputation.
Julia Jones, Exhibit and Sponsorship Sales
Julia grew up in an aviation family and continued her passion for General Aviation into her professional career.
A private pilot for 16 years, her career ranges from grommeting airport windsocks, Customer Service Manager for a top FBO, to doing communications for AOPA and fundraising for the AOPA Foundation.
Doug Priestley, Exhibit & Sponsorship Sales
Douglas Priestley is the exhibit sales manager for the Flying Aviation Expo, with the responsibilities for exhibit booth sales and contributing to the marketing team. Prior to joining Flying Aviation Expo, he worked as an Assistant Program Manager for Data Transformation Corp (DTC). For the last 26 years he was involved in every aspect from bidding to implementation of the FAA DUAT program for DTC. After several contract awards his main focus was marketing the service to pilots, in charge of $500,000 for advertising and well known in the industry for planning and attending as many as 15 shows per year.
Doug is a team player and his greatest strengths are his drive, creativity and outgoing personality. The last few years he was a key part of a strategic partnership with AOPA. Doug is a member of many aviation organizations including AOPA, EAA and WAI. He was recently awarded the volunteer of the year at the Woman in Aviation conference in Nashville. He is also a member of the promotional products organizations, ASI and PPAI.
Doug has studied business, and graphic design and continuing his studies digital marketing. He and his wife Mary reside in New Jersey, staying close to their three children and soon welcoming their fourth grandchild. They are also small business owners and have a store making custom shirts, accessories and promotional products.
Martin Chandler, Aircraft and Airport Operations
Marty Chandler has been a long career in aviation. He has amassed over 10,000 hours in the air in both fixed wing aircraft and lighter than air. While working for AOPA he assisted in the coordination of the EXPO and the “Parade of Planes” in Fort Lauderdale, Florida. He has also held Chief Pilot positions for Goodyear, MetLife and the US Navy. In these roles he has worked on the biggest airshows/expositions.
He is a long time member of AOPA and a Board Member of AMAB where he graduated with a degree in Aviation Management.
Andrea Berry, Show Director
Andrea has worked in the aviation industry for 14 years. She was fully immersed in all things General Aviation through her 10 years at AOPA (Aircraft Owners and Pilots Association), leading a variety of projects including launching an initiative to grow the pilot population (Let’s Go Flying), marketing products and services for pilots, and eventually overseeing the events department including the annual convention.
Having launched her own company in 2012, Andrea has built a business working with aviation companies nationwide on their marketing and event projects. Andrea has lead the programming and show logistics for the Flying Aviation Expo since its inception in 2014.
Andrea has taken one flight lesson; and though decided perhaps piloting an aircraft wasn’t for her, she remains passionate about the industry, protecting pilots’ freedoms, and always enjoys being a passenger.
Andrea has coordinated all aspects of various aviation conferences and conventions and she enjoys building aviation community experiences.
Andrea Berry is a member of the following esteemed organizations:
- Aircraft Owners & Pilots Association (AOPA)
- Experimental Aircraft Association (EAA)
- Women in Aviation International (WAI)
- International Association of Exhibition Executives (IAEE)
- Washington Women in PR
Renee Mowery, Speakers and Registration
Renee has been working in the aviation industry marketing and supporting events since 2015. She is passionate about creating and implementing cutting edge social media to very effectively propel aviation events to a new generation.
Renee started her career working in pagination and design at an award-winning newspaper where she won a Virginia Press Association award for redesigning The WEEKender entertainment section. Renee has worked for large churches in the DC area where she marketed a busy calendar of events and programs, and assisted five pastors, 15+ directors and support staff in small and large event planning.
She launched a small group ministry, initiated a church-wide campaign to organize the groups, and subsequently oversaw 30+ different groups and ministries. She created and implemented standards for leadership and trained 25+ leaders on a quarterly basis.
Renee has extensive experience working with groups to increase collaboration and community and enjoys connecting groups together to enhance networking opportunities. We are excited to have Renee bring her skills to the aviation industry!